How to create technology that wins customers with Rivian Wassym Bensaid

Rivian chief software officer Wassim Bensaid knows a thing or two about building a product from the ground up in a high-stakes environment. The software and systems development veteran has played a central role in Rivian’s recent push to lower costs while improving its electric vehicles. It was a massive and existential effort that forced the electric vehicle maker to redesign the vehicles’ interiors, including the electrical architecture and a redesigned software user interface. It wasn’t always easy. Bensaid, who led R&D programs at Freescale and Intel and most recently served as a senior engineer at Silver Spring Networks, has been in this position before. Watch this session and learn from Bensaid what it takes to build a product from scratch, including how to deal with conflict and problems—an essential tool for any startup founder.

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