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Tata Motors-owned Jaguar will stop selling new cars in its homeland. That’s why

Posted on by L. Dreeye
Tata Motors-owned Jaguar will stop selling new cars in its homeland. That’s why

TO: HT Auto Desk
| Updated: 03 Nov 2024, 16:07

Jaguar is preparing to go all-electric, and in preparation for this, the car company has decided not to sell new cars in its home market until

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Jaguar F-Type
Jaguar is preparing to go all-electric, and in preparation for this, the car company has decided not to sell new cars in its home market until 2026.

British luxury car brand Jaguar, owned by Tata Motors, has stopped selling new cars in its home country of the UK. The move is part of the brand’s strategy to move towards an all-electric vehicle. As a preparatory part of this strategy, the automaker has decided that it will not sell new cars in the country until 2026. However, Jaguar will continue to sell its cars in other countries around the world.

Jaguar plans to go all-electric from 2025. However, despite the ambitious plan, the automaker has not yet introduced a single new electric vehicle. The automaker’s portfolio includes only vehicles with traditional internal combustion engines, including models such as the XE, XF and F-Type. The E-Pace, XE, XF and F-Type have already been dropped, and now the F-Pace has gone too. The British automotive publication Autocar UK, citing a statement from JLR, said that sales of new Jaguars have come to an end from November 2024.

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The OEM’s first electric car won’t go on sale in the UK until 2026, so the brand won’t sell new cars in its home country for over a year. This means anyone wanting to buy a new Jaguar in the UK will have to wait until 2026. However, used Jaguar models will be available in the market.

Focusing on electric vehicles, Jaguar aims for even more luxury

While Jaguar is betting big on electrification in its future product lineup, the automaker is also looking to push further into the luxury car segment. Thanks to this move, the car manufacturer is no longer targeting companies such as Mercedes-Benz, Audi or BMW as its key competitors. Instead, the automaker is targeting brands like Bentley and Aston Martin as its main competitors.

It is expected that Jaguar’s first electric car will be a competitor to the Porsche Taycan. While SUV challenger Bentley Bentayga is in development, likely to be launched in 2026. Both of these cars will be underpinned by Jaguar’s bespoke electrified architecture, which will also underpin the large sedan due later. this is a decade. Meanwhile, Jaguar is also working on a four-door GT concept that is expected to arrive in the US before the end of this year.

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Date of first publication: November 03, 2024 04:07 PM EST