Assessing Burger King’s most engaging CRM campaign to date

Innovation for Impact

Burger King’s ‘BK Footy Royale’ campaign is a prime example of how we act as an integrated growth partner for Dentsu. By combining Merkle’s ideas with the vision of dentsu Creative, our campaign provided users with a unique experience that went beyond traditional CRM strategies.

The use of gamification, coupled with the enthusiasm around football, helped create deeper connections with Burger King’s audience, creating both excitement and loyalty.

This innovative collaboration highlights the power of creative storytelling in creating memorable brand experiences, setting new standards for future campaigns and strengthening our commitment to innovation that impacts our customers.