Noah releases a follow-up to its hugely popular Timex watch

Noah’s latest collaboration with Timex is official. Want more insider watch information? Get Box + Papers, GQ’s newsletter on the world of watches, delivered to your inbox every Friday. Register here.

A lot has happened lately, and it will probably take a lot of brainpower, but try going back to June of this year for a moment. You may have been upset that Noah ended its partnership with Timex, which looked a bit like the Tank and sold out faster than you could ask what a sun and moon indicator was. (Or, if you’re Noah’s founder, Brandon Babenzien, this time might bring back happy memories for you after you wonder if anyone will be interested in your new piece.) Anyway, June has been a long time ago, and Babenzien and Noah made important advances in watchmaking science. With. Now we can all rejoice that Noah and Timex are teaming up to create yet another watch that’s sure to please people who missed the original.

The original Sun and Moon movie became an instant hit when Noah released it this summer. After the first game everything went away Steal in 60 seconds This summer, Babenzien made frantic calls to Timex, trying to get more movement. (The company didn’t initially plan to produce more than 200 pieces.) Once the supplier agreed to produce more, the men’s clothing company and the iconic American watchmaker opened pre-orders for a second batch to be delivered next year. spring ’25. But given the absurd demand, Babenzien and Timex developed a second part with some changes. The new model retains the Tank-style gold rectangular case, Roman numerals and leather strap, but the moon and sun display has been replaced with a more traditional moon phase display. The other big change is the addition of a date window at 6 o’clock. (Fun fact: watches with a date window sell much better than watches without one, which could mean scary things for the demand for this watch, given that the no-date version had no problem finding eager buyers.)

“What’s really cool about this mechanism is the way it works—the two parts move in opposite directions,” Babenzien said in an email GQ. “The moon rotates in one direction, but the date function rotates in another. It’s not just functional, it’s an attractive part of the design. Having the date right on your wrist is practical—I’ve lost count of how many times I’ve had to ask, “What date is today?”

Moon phase watches tend to be at the higher end of the market and complement calendar complications. Think Jaeger-LeCoultre or even territory like Patek Philippe rather than Timex. But the beauty of Noah’s Timex collaboration is that it gives someone the opportunity to wear what is often called a “poetic” complication for a surprisingly reasonable price of just $200. This is, of course, thanks to the presence of a battery-powered quartz movement, which makes the whole package much more economical to produce than a mechanically driven moonphase watch.

“The moon has always held a unique place in human history, from its influence on the tides to ideas about how its phases affect our lives,” Babenzien explained. “And let’s be honest, who hasn’t stopped to admire the moon on a clear night? This watch is our way of honoring the Moon and what it means to us here on Earth. This is not just a transition from the Sun and the Moon – it is a celebration of the significance of the Moon itself.”