Most In-Demand Marketing Jobs and Skills

LinkedIn’s Marketing Job Outlook report shows an increase in job postings in the industry. 76% growth compared to last year.

The report also identifies the most in-demand marketing roles across different geographies and experience levels, providing a roadmap for those looking to advance their careers.

Whether you’re a seasoned executive or just starting out in the field, understanding these trends can help you succeed.

Report Highlights

Most in-demand marketing jobs

According to LinkedIn, marketing positions are the most actively recruited by employers right now:

North America (NAMER)

• Early career: Social media manager
• Mid-Career: Marketing Manager
• Experienced: Marketing Director

Europe, Middle East and Africa (EMEA)

• Early career: Marketing specialist
• Mid-Career: Social Media Manager
• Experienced: Head of Marketing Department

Asia Pacific (APAC)

• Early Career: Digital Marketing Specialist
• Mid-Career: Marketing Manager
• Experienced: Marketing Director

Latin America (LATAM)

• Early career: Community manager
• Mid-Career: Marketing Analyst
• Experienced: Promoter

B2B marketing vacancies increased by 21%

Although the marketing job market as a whole has seen a downturn 76% compared to last year, the role of the B2B marketer has grown by 21%.

This suggests that, despite more modest growth compared to the broader industry, opportunities in B2B are expanding again following last year’s decline.

Marketers are happy (but open to new opportunities)

The report found 91% level of job satisfaction among B2B marketers, especially those in leadership positions.

However, 55% said they were either actively looking for a job or would consider leaving because of the right opportunity.

Rapid change creates the vast majority

The marketing industry is changing rapidly and 72% professionals feel overwhelmed by these changes.

More than half are worried they will fall behind if they don’t keep up.

This shift is driven by the rapid development of artificial intelligence (AI), and most professionals expect it to significantly impact their work in the near future.

The report notes that “to stay one step ahead of the market, marketers are committed to continuous learning.” 51%seeks guidance on skill development.

Collaborative Problem Solving: Skill of the Year

As AI takes over more routine tasks, human-centered skills become more important than ever.

LinkedIn named Collaborative Problem Solving the top marketing skill of the year, and the skill has grown 138% since 2021.

Key technical skills that marketers develop include creative execution (443% increase), Artificial Intelligence (392% increase) and marketing technologies (351% increase).

What does this mean for marketers?

LinkedIn’s new report on marketing jobs seems promising, but what should marketers do with this data?

Here’s the breakdown.

Polish your profile (even if you’re not looking)

Most B2B marketers are happy with their positions, but more than half are willing to jump ship for the right job.

Keep your resume and LinkedIn up to date in case your dream job comes along.

Embrace the chaos

Marketing is moving fast and most of them feel overwhelmed by the constant changes.

Solution? Never stop learning. Immerse yourself in learning the latest skills and technologies to keep up.

Balance between technical savvy and people skills

Now you can’t escape artificial intelligence in marketing. Get comfortable with these tools, but don’t get too hung up on skills like collaboration and creative problem solving.

Since AI handles routine tasks, these “human” skills will set you apart from others.

Targeted high growth positions

Are you looking at career growth? Social media manager, marketing manager, and director positions are popular in North America.

In EMEA, aim for a Marketing Specialist or Marketing Executive role.

Stay flexible

Is your niche growing slower than others? Don’t worry. Working remotely means more opportunities in different locations.

Plus, your marketing skills will likely transfer to other industries—change them as needed.

Full report

You can explore LinkedIn’s Fall Marketing Job Outlook report for valuable information, in-demand skills, and career advice.

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Featured image: Primakov/Shutterstock