Live Nation Sets series with Cameron Diaz as guests

Live Nation gives viewers a look at how famous personalities manage their brands in the series. Side hustle.

The digital program will debut on the company’s streaming platform Veeps on November 8th as a four-episode run. Journalist Soo-Chin Park, voice-over artist MTV Cribsfeatures a show that provides insight into how celebrity founders manage their businesses and personal lives.

Guests include Cameron Diaz and Avaline co-founder Catherine Power; Tamera Mowry-Housley and husband Adam Housley of Housley-Napa Valley; WWE Hall of Famers Brie and Nikki Garcia of Bonita Bonita; and rapper and Cookies founder Berner.

Originally from Veeps studio, Side hustle Directed by Jason Berger. Executive producers include Berger, Amy Laslett and Mark J. Marraccini for Kids at Play, and Benji Madden, Joel Madden, Kyle Heller and Bobby Gomez for Veeps. Exclusive trailer Hollywood Reporter can be seen below.

“I have always felt that artists of all mediums, genres and cultures are natural brand builders,” says Benji Madden in a statement. “They tap into their instincts every day and make decisions based on their intuitions, often creating trends, influencing movements and changing cultures. It makes perfect sense to me why so many of us are born entrepreneurs, and it’s inspiring to be able to delve deeper into some of these artist-entrepreneur ventures across the arts and entertainment industries.”

Benji and Joel Madden launched Veeps in 2018, and the platform has streamed performances from artists including Billie Eilish, Bob Dylan, Foo Fighters and Chris Stapleton.

Episodes stream exclusively on Veeps.com.