Quality Street mocks fans who complain that latest update is ‘one change too many’

Quality Street threw fans into a crisis in 2022 when the company replaced its iconic glitter wrappers with paper ones.

While many applauded Nestlé’s eco-friendly move, others were outraged and claimed the changes had “ruined Christmas”.

But Quality Street doubled its growth in October this year when they announced another big change, introducing a “first of its kind” paper bag to Tesco.

With more than 200,000 paper boxes on sale, Quality Street has tested them to see how popular they are with customers. Nestlé said the gold foil baths have a “luxurious design and feel” and are 100% recyclable.

But it’s fair to say that Quality Street fans have been quite skeptical about the changes, with some adamance, claiming that the paper box somehow means the chocolate “won’t taste the same”.

User X @bejokex said: “They taste different on paper.” I won’t buy!

And @ShorehamReads asked: “How will my grandma keep her sewing kit in there for the next thirty years?”

Some also said it was “too many changes” for the brand, while @LindaL said: “I’m not a fan, I won’t buy, I prefer cans.”

And now, in response to the debate that has “divided the nation”, Quality Street gently mocks fans who protested against the baths in a false trail chaired by none other than Judge Rinder.

Tesco says it’s one of the “hottest debates of our time” and “a new, recyclable paper bin is officially being tested this Christmas.”

In a campaign video, Judge Rob Rinder, dressed in a courtroom suit, argues that the pipe is “guilty” before facing the prosecution version of himself – complete with a wig and a goofy voice.

The Charge adds that the new baths are “guilty of trying to improve on perfection, guilty of needlessly updating a classic.”

The “unhappy customer” shown in the video also passionately asks: “Why are they getting rid of the old tubs and jars now?” Why?’. But when the interviewer notes that “they’re not getting rid of them,” he continues, “Oh. Then why am I so angry?

And if you’re wondering which side Rob Rinder is fighting on, he weighed in with his thoughts: “Quality Street’s recyclable paper box trial is another bold step in the right direction from my favorite Christmas brand and I’ve been honored to be its ambassador ” a small part of their sustainability journey.”

And despite the protests, many agree on greener baths. On X, Bernadette O’Grady thought it was a “great idea”, @milkpetal said it was “brilliant” and @ThisOSMeUK1 wrote: “Oh I love it!!!”

Speaking about the lawsuit, Gemma Handley, the company’s senior brand manager Quality Street said: “We are thrilled to be working with the inimitable Rob Rinder to celebrate our new recyclable paper tubes. We take great pride in our packaging and a lot of thought has been given to the new paper tube to ensure the luxury feel and beautiful design that our customers love.

“However, we know change can be difficult, so working with Rob Rinder to make the case on our behalf seemed like a great way to reassure our clients.

“We’re proud to be the first major manufacturer to trial a paper box at Christmas and can’t wait to hear people’s verdict.”

For those still wanting to get their hands on an old school tin, don’t panic as Quality Street have recently released a limited edition for Christmas 2024.

They unveiled the design on social media, saying: “For 88 years, the Quality Street can has been a staple of Christmas traditions, a symbol of festive cheer given to loved ones and shared at family gatherings. That’s why we brought it back to our Halifax heritage with the stunning 2024 tin design.”

And for those, like Andrea, who can’t get enough of the coffee creamer, head to Waitrose or John Lewis, where the tubs will be stocked exclusively with sweets. Here you can buy branded jars.

Do you have a story to share?

Contact us by email [email protected].

MORE: McDonald’s introduces new Happy Meal in UK and Ireland that overseas fans say they’re craving

MORE: I’m a wine expert and these are the best Black Friday drink deals at supermarkets.

MORE: Kate invites Southport survivors to her Christmas concert

Slice

What’s happening in London. Reliable reviews, offers and gifts.