The growing influence of technology on real estate marketing and sales

Real estate firms are adopting innovative tools such as artificial intelligence and blockchain to increase efficiency, improve client relationships and transform real estate sales.

NEW YORK – Real estate companies are increasingly using technology to promote and sell homes through virtual tours, blockchain-based transactions, online listings and other strategies. By using technology to streamline manual and administrative tasks, real estate professionals free up time to focus on client relationships and the business of buying and selling real estate, which makes them more competitive and can lead to greater sales volume and business success.

One platform, Atllas, has tools including OpenHome, which streamlines open home management, and Potentials, which uses artificial intelligence (AI) data collection to provide agents with personalized recommendations for customers. Tools like these can provide agents with vital market information to improve sales performance and customer satisfaction.

Nima Bardi, founder of Atllas and real estate agent, says: “The intersection of technology and real estate is paving the way for a more transparent, efficient and accessible market. Leveraging these advances will not only redefine the sales process, but will also improve overall sales performance.” industry standard of service.”

Alyssa Soto Brody and Erica Sachs, co-founders of New York-based real estate brokerage and marketing firm Powered by DMT, say technology is changing the way homes are shown and sold.

“Our philosophy is that technology is not just about improving the customer experience,” Brody said. “It’s also about empowering agents. With robust automation capabilities and a comprehensive sales approach, our agents are able to quickly and accurately navigate rapidly changing market conditions.”

Sachse adds: “As technology continues to advance, we are seeing a fundamental shift in the way real estate is marketed and marketed. With data-driven strategies and AI-powered tools, agents can anticipate customer needs, optimize pricing, and create personalized experiences that increase engagement and satisfaction.”

Using technology in real estate sales and marketing is also the mission of Rainey Hake Austin, president of the global real estate brokerage. The Agency’s goal is to overhaul the brokerage industry through technology, resources, tools and support.

“At the Agency, we believe technology can enhance our ability to provide personalized service to our clients while also effectively connecting our global network of agents,” says Austin. “Through our systems, processes and tools, such as our marketing portal and proprietary CRM, we strive to streamline workflows, anticipate customer needs and provide an exceptional experience in every transaction.

“While we pride ourselves on being a luxury brokerage, we are committed to continuing to develop technology that will improve the customer experience by leveraging data analytics to improve our business. It’s not just about efficiency; it’s about improving human connections at every touchpoint.”

Source: Forbes (10/16/24) Steele, Jeffrey

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