BBDO Named Regional Network of the Year for Australia and New Zealand at LIA 2024 – Campaign Brief

BBDO won the Australian and New Zealand Regional Network of the Year award at the London International Awards 2024. BBDO’s main contributor to the award was Colenso BBDO Auckland, which was also awarded Regional Agency of the Year.

Having won the Regional Agency of the Year award in Australia and New Zealand, Colenso BBDO Auckland has received 14 statues at the LIA across three campaigns. CHEP Australia was also named a finalist.

The LIA tallies regional and global “Year of the Year” awards, with all winning entries given a point value corresponding to the statue’s victory. Points earned from all Grand LIA, Gold, Silver, Bronze and Finalist wins count towards The Year Awards, regardless of which company is participating.

The LIA recognizes the following regions: Australia/New Zealand, Asia, Europe, Middle East/Africa, North America and South America.

This year, WPP was named Global Holding Company of the Year and Ogilvy was named Global Network of the Year. CeraVe was named Global Customer of the Year.

Other big winners from Australia and New Zealand named 2024 Regional of the Year include:

Regional Network of the Year: BBDO
Regional Agency of the Year: Colenso BBDO, Auckland
Regional Independent Agency of the Year: Bear meets eagle on fire, Sydney
Regional Manufacturing Company of the Year: Revolver, Sydney
Regional Post-Production Company of the Year: Editors
Regional PR Network of the Year: Eleven
Regional PR Company of the Year: GRC Partners + Porter Novelli, Auckland
Regional Music and Sound Company of the Year: Ramble Studio, Sydney

Across 29 categories, 935 LIA statues were awarded to 45 countries. The announced winners and finalists represent some of the best work in the world: 29 Large LIAs, 274 gold, 300 silver and 332 bronze statues, as well as honoring the 270 finalists. The leading countries were the USA (277), Germany (85), Canada (75), Great Britain (67) and France (64). The statue wins and the finalists are used to determine the winners of the Year competition.