5G Smartphones, Apple iPad and Sony PS5 Among Amazon Great India Festival 2024 Best Sellers

Amazon India announced that its monthly Great Indian Amazon Festival (AGIF) 2024 has become the best shopping holiday for customers, retailers and brand partners. The month-long sale began on September 27 with 24 hours of Prime Early Access, giving customers access to more than 25,000 new products from leading brands in categories such as laptops, TVs, smartphones and more.
5G smartphones there has been huge growth in the budget segment ((INR 30K) recorded the highest YoY growth (among all price segments in volume terms) driven by wide selection, attractive offers and payment options.
Large screen TVs account for 1/3 of the total units (up around 10 year-on-year), with Samsung, Xiaomi and Sony emerging as the most preferred TV brands. Fire TV stick became one of Amazon’s best-selling devices and Redmi Smart Fire TV 32″ became the No. 1 best-selling TV on Amazon.in
Overall demand for both non-gaming and gaming laptops has increased by about 30% year-on-year. Among non-gaming laptops, demand for the latest 13th generation laptops powered by Intel i3, i5 and i7 processors has grown nearly 10 times year-on-year. In the gaming laptop segment, Amazon saw strong demand for premium Intel i7 series laptops with a growth of 55% YoY.
Sales of truly wireless earbuds (>Rs 1,500) and Bluetooth speakers are up over 50% year-on-year.
Apple’s tablet sales grew 10x year-over-year, while Amazon sold the most PS5 SLIM consoles during AGIF 2024. The controller portfolio grew 60% year-over-year with new releases of controllers and handheld mobile gaming devices.
“Amazon’s Great Indian Festival 2024 has truly become the greatest shopping phenomenon in India, breaking all previous records. This overwhelming response from across the country for everything from daily essentials to big-ticket purchases highlights the growing trust that customers have in Amazon India. AGIF is an example of this. Our obsession is delivering an unparalleled shopping experience through extensive selection, unmatched value, fast delivery and constant innovation. We are committed to creating more opportunities that unlock greater value across our entire ecosystem of customers, merchants and partners.” said Saurabh Shrivastava, Vice President, Category, Amazon India.