Diwali Bumper for Ola Electric: Sold over 50,000 units in October on strong demand, recording 74% YoY sales growth.

Ola Electric sold over 50,000 units and registered 41,605 units (as per Vahan) in October 2024, consolidating its market leadership in the two-wheeler electric vehicle segment.

Ola reported a 74 percent year-on-year growth in registrations in October 2024 compared to the same month last year. The company said it has a consolidated market share of 30 percent, making it a major player in the two-wheeler electric vehicle segment in India.

A spokesperson from Ola Electric Mobility Limited said, “We had a truly successful festive season due to our strong portfolio, growth in consumer demand and strengthening of our sales network across India. We have witnessed increased adoption of electric vehicles, especially in tier 2 and tier 3 markets, and we are confident that this positive growth will continue in the coming months.”

The latest figures are encouraging amid heavy criticism of the company’s products on social media following an online spat between CEO Bhavish Aggarwal and comedian Kunal Kamra over alleged poor after-sales and customer service.

Last month, the Department of Consumer Affairs began investigating Ola Electric’s claim to have resolved 99 per cent of over 10,000 customer complaints regarding its electric scooters. This investigation follows a Central Consumer Protection Authority (CCPA) notice issued earlier this month following numerous complaints about Ola’s after-sales service.

Service center row

Ola Electric has expanded its service capabilities by over 30 percent to improve after-sales support across the country to cope with reports of delays and high demand that have strained the company’s service resources, according to a PTI report.

The company has opened more than 50 service centers across the country and hired more than 500 technicians to strengthen service support in both new and existing centers.

A PTI report quoted an Ola Electric executive as saying that the recent expansion has already helped clear about two-thirds of the existing service backlog and the remaining is expected to be resolved in the coming weeks.

The company recently announced a number of initiatives aimed at improving the after-sales service and ownership experience. The company launched the #HyperService campaign to double its company-owned service network to 1,000 centers by December 2024.

Additionally, the company will have 10,000 sales and service partners by the end of 2025 through its network partner program. The company also announced its electric vehicle service training program with a target of training 1 lakh third-party mechanics so that they can do the job of every mechanic. Electric vehicle readiness across India.

Ola product portfolio

Ola Electric offers a comprehensive S1 portfolio comprising six offerings at attractive price points catering to customers with varying range requirements. While the premium offerings S1 Pro and S1 Air are priced at Rs 1,34,999 and Rs 1,07,499 respectively, the mass market offerings include the S1 X portfolio (2kWh, 3kWh and 4kWh) priced at Rs 74,999, Rs 87,999. and Rs 101,999 respectively.

At its annual Sankalp event in August 2024, the company announced the launch of the Roadster series of motorcycles, which includes Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), Roadster (3.5 kWh, 4.5 kWh , 6 kWh) and Roadster. Pro (8 kWh, 16 kWh). The motorcycles offer a host of innovative technologies and features and are priced starting at Rs 74,999, Rs 1,04,999 and Rs 1,99,999 respectively.