Apple should make Fire TV Stick a competitor, not its own TV, expert says

Brief summary

Bloomberg’s Mark Gurman suggested that Apple should consider releasing an equivalent to the Amazon Fire TV Stick rather than a TV.

His article follows new rumors that Apple is once again considering an iPad-style TV as well as a smart home hub.

Recently there have been rumors that Apple is again considering the idea of releasing its own TV.

Bloomberg’s Mark Gurman recently reported that the company is considering an Apple-branded TV and is also considering an iPad-style smart home device that could compete with devices like the Amazon Echo Show and Google Nest Hub.

Rumor has it that this isn’t the first time Apple is considering entering the TV market, competing with top TVs from Samsung, Sony, Panasonic and LG, but whether it could happen this time remains in question.

What if the company didn’t create an Apple-branded TV at all, but instead created a competitor to the Amazon Fire TV Stick that you could plug into the HDMI port on the back of your current TV and access Apple’s tvOS interface and services? This is what Gurman thinks the company should do, and we disagree. This is what we’ve wanted for years.

Writing in Bloomberg, he says the current Apple TV “lags behind competing products, and the company’s top video device, the Vision Pro, is still a long way from becoming a hit with consumers.”

He adds: “If Apple offered a cheap and fast way to access tvOS, the App Store and services on any TV, it could quickly establish a foothold and increase revenue from its services.” He wasn’t wrong.

In Gurman’s idea for an Apple Fire TV Stick equivalent, he suggests ditching the physical remote and instead using the iPhone as the remote, and he said that for those who need more storage or power, the current Apple TV 4K is still could be an option.

He’s also thinking about building an even more powerful device at the top of the Apple TV line, like the latest Mac mini, which would lead to “the same ‘good, better, better’ strategy used in the iPhone, Mac, iPad, AirPods.” , Apple Watch and even Apple Pencil.”

The author even names the Apple TV lineup that he thinks Apple should offer as Apple TV SE, Apple TV, and Apple TV Max.

Of course, it remains to be seen whether Apple will ever release a cheaper flash drive. It’s a worthy argument, though, and as we said, we’ve been hoping for one for years.

For now we will continue to add it to our list for Santa.

Apple should make Fire TV Stick a competitor, not its own TV, expert says

Brief summary

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