Anupam Kher calls on Bollywood to improve storytelling amid dismal 2024 box office results | Hindi Film News

In 2024 Hindi The films faced disappointing box office performance, with most releases struggling to achieve success except for a few notable hits. Anupam Kher, who recently celebrated 40 years in the industry, urged the industry to reflect on the current situation.
According to Hindustan Times, Kher stressed the need to improve the quality of storytelling in Hindi cinema, especially in light of disappointing box office collections in 2024. He noted that going to the cinema is a family outing and filmmakers need to raise their standards to compete. with streaming platforms and other entertainment sources. Kher noted that India has a rich story to tell, but Hindi cinema often repeats familiar plots. He believes the best way to reinvent the industry is to reflect on its roots and focus on original content.
When asked if OTT platforms have become a safer space given the risks associated with theatrical releases, Kher recalled his 40 years in the film industry. He noted that every time a new medium emerged, people predicted the end of cinema, but films continued to thrive. Kher noted that while OTT has created jobs and improved the quality of content, cinema remains resilient.
Meanwhile, on the acting front, Anupam Kher recently appeared in ‘Vijay 69‘, a film about a 69-year-old man named Vijay who trains for a triathlon, challenging society’s expectations. The story explores themes of aging and self-discovery as Vijay strives to find fulfillment in his life.